How is your brand preparing for Cyber Monday? With $10.7 billion spent in 2021 and Amazon holding 56% of that market share, how is your brand preparing for the big day?
Here are 4 ways to prepare for Cyber Monday:
1. Plan your promotions
A good promotional run is a key part of the Cyber Monday experience for consumers, so brands that participate should do their best to offer them. As Amazon allows brands to run deals for the whole week its important your brand is prepared to run promotions
2. Optimise your product listings
Cyber Monday is one of the busiest shopping days of the year, and it's crucial that your product listings are optimised for this event. Here are a few tips to help you achieve the best results:
- Use keywords in your titles and descriptions to generate more clicks.
- Add images that showcase your products in action.
- Write detailed product descriptions with comparisons and ratings from other buyers.
- Upload videos or screenshots of how your products can be used
3. Monitor sales and performance
It is important to keep an eye on how well your products are performing in order to maintain profitability. Don't be afraid to make adjustments to your campaigns or listings.
If sales are moving slower than you expect, adjust PPC bids, A/B test your listings and try work on A+ content to see what works and converts best. Make sure to be vigilant about your performance through this busy period
4. Optimise your paid advertising
Ads optimised for conversions are critical to ensuring that your business is getting the most out of its advertising budget. However, it's important to do your research and make sure you're not spending money on keywords that won't result in any sales. Events like Cyber Monday usually cause the cost of advertising to skyrocket so you want to be sure you're using your advertising budget properly. There are various softwares that will help find a wide range of relevant keywords and once you have a promising list you can start testing them to see how they perform.
If you find that some of your keywords are performing better than others, be sure to tweak the campaign so that all of your ads are converting well. By optimising your ads properly, you'll save yourself time and money while still achieving results!
The 2022 holiday season is going to be busier than ever before. So, to be fully prepared for the rush of sales. Get in touch with us at FRSH Retail and let us know how your brand/company is getting on with the run-up to Cyber Monday!